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text analytics in market research illustration
Text Analysis | Using Displayr
Comprehensive Guide to Text Analytics for Market Research
14 March 2025 | by Edward Pollitt

Learn how to effectively implement text analytics for market research and extract valuable insights from large volumes of text.

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A graph displaying various themes in opinions from surveyed individuals on a blue background.
Text Analysis
Thematic Analysis in Qualitative Research: Manual vs ChatGPT?
28 January 2025 | by Eleanor Bock

Compare manual coding, ChatGPT and advanced AI options for effective thematic analysis of qualitative data.

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illustration of thematic coding and sentiment analysis
AI | Text Analysis | Using Displayr
Thematic Coding vs. Sentiment Analysis: What’s Right for You?
25 October 2024 | by Edward Pollitt

Unlock the full potential of qualitative data analysis with thematic coding. Learn how it complements sentiment analysis.

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