MaxDiff, sometimes known as best-worst scaling, is a technique for working out the relative preference that people have for different attributes or alternatives. This ebook will take you from generating experimental designs to conducting advanced Hierarchical Bayes analysis.
What you'll get from this ebook
This DIY MaxDiff ebook will explain all the key steps needed to perform your own MaxDiff study.
- Create a MaxDiff experimental design
- Arrange fieldwork
- Setup your data
- Test for differences between sub-groups
- Segment and compute utilities for each respondent
More about this ebook
MaxDiff is a survey research technique for working out relative preferences. What do people like most? Second-most? Etc. It is useful in situations when simpler techniques – such as asking people to rate things or provide rankings – are considered likely to give poor data.
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