Live Webinar

Cluster analysis: Classic, powerful, and still worth knowing

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    8 May 2025, 4 pm
    EDT, New York

    8 May 2025, 10 am
    BST, London

    9 May 2025, 10 am
    AEST, Sydney

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Learn how to use (and improve on) this foundational segmentation technique.

Yes, cluster analysis is old school. But it’s still one of the most widely used segmentation methods—and understanding it is essential, even if you’re working with more advanced techniques.

Join us for a practical, 45-minute session where we’ll walk through the basics and beyond.

In this webinar you will learn

  • How k-means cluster analysis works (and its key assumptions)
  • When to use cluster analysis vs. latent class analysis
  • How to handle issues like variable standardization and missing data
  • Ways to evaluate the quality of your clusters
  • What to do when your data just won’t cluster neatly
  • How to improve segment stability and interpretability

Whether you’re learning the ropes or brushing up your fundamentals, this webinar will help you approach segmentation with more clarity and confidence.

Meet the host

Tim Bock, Founder of Displayr

Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/ techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization.