Make MaxDiff a piece of cake

Quickly go from experimental design, to analysis, to interactive report in one tool. Displayr automates all the painful manual steps and makes it easy to deliver best-in-class results, even for the novice.

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Maximize insights with MaxDiff analysis

Max Diff - Experimental design made easy

Experimental design
made easy

Step one for any MaxDiff is to create your experimental design. It’s the set of instructions about which questions to ask which people. You can create it in Displayr with the click of a button. Displayr will coach you through, so you won’t make silly mistakes. It really is that simple!

MaxDiff analysis

Displayr automates all the painful steps of MaxDiff analysis into a series of button clicks. It even coaches you to a better way of doing things, ensuring you get accurate results quickly. Easily interpret results with color coded summaries or extract the utilities as variables and perform other analyses.

Max Diff - MaxDiff analysis
Max Diff - Reporting MaxDiff

Reporting MaxDiff

Displayr is also great for reporting MaxDiff results. So you can quickly create visualizations of the MaxDiff, or use your MaxDiff utilities as an input into other analyses like segmentation, TURF, or crosstabs.

Elevate your analysis beyond MaxDiff

Displayr is not just a MaxDiff platform; it excels in every aspect including visualization, trend analysis, crosstabs, advanced analytics, dashboards, PowerPoint reporting, data apps, and more. Once you have your MaxDiff analysis, you can seamlessly integrate it into your reports and even update everything automatically with new insights.

Displayr product - Professional quality reporting
Displayr is extremely powerful and extremely intuitive. It can do vastly more analysis more efficiently than any of the tools I’ve tried in the past.
Ron Gailey
Ron Gailey

President – Americas, MDI

10x faster MaxDiff analysis

Illustration for displayr all types of data

All types of data

SQL, databases, Excel, CSV, text, SPSS, survey platforms, APIs, integrations, & more.

Displayr support all types of analysis

All types of analysis

Summary tables, crosstabs, pivot tables, regression, text analysis, segmentation, machine learning, & more.

Illustration for displayr all types of reporting

All types of reporting

Data visualization, interactive data apps, dashboards, presentations, PowerPoint, Excel, PDF, web pages, & more.

One complete platform to do it all

Automatic theme detection

AI automatically identifies and categorizes themes within your text data, providing deeper insights.

Emotion detection

Understand and analyze complex emotions like frustration and sadness, helping you understand customer motives.

Entity extraction

Extract key entities like names, places, and organizations to enrich your analysis.

Customizable categories

Fine-tune and adjust categories to match your specific needs and preferences.

Text visualization

Create stunning word clouds, charts, and dashboards that help tell the story behind your text.

Global language support

Analyze text data in any language, with true native language support to a global audience.

Sentiment analysis

Analyze large volumes of text to gauge positive, negative, or neutral sentiments.

Natural Language Processing

Extract insights with unrivalled accuracy, utilizing NLP to reduce manual effort and free up time.

Case Study - Choice Based Market Insights

Global Market Research Agency

Displayr helps Choice Based Market Insights pinpoint insights in record time

Challenges

  • Losing time to switching between multiple tools
  • Lengthy and tedious manual workflow processes for re-running segments and analyses

Solutions

  • Dashboard solution that automates manual processes
  • All-in-one software

Results

  • Reduced analysis time by more than 50%
  • Streamlined workflow from using three tools to just one

“I'll never forget this MaxDiff project in which I had budgeted a whole day to run the analysis. I was done in an hour and a half.”
Miklos Kremser
Miklos Kremser
Founder of Choice Based Market Insights

See why people love Displayr

MaxDiff analysis FAQs

What is MaxDiff?
MaxDiff analysis, also known as best-worst scaling, is a research technique for measuring relative preferences. In other words, what do people like the most? Then the second-most? Then the third-most? And so on? It helps rank attributes, features, or ideas based on their relative importance to customers.
MaxDiff is a great analysis tool in any instance where you need to work out the relative preferences. The obvious use cases here are things like pricing options, product features, brand attributes, or marketing messages. It can also be used to identify attributes the public wants to see from a political leader.
MaxDiff ranks individual attributes by importance or preference, whereas conjoint identifies how certain combinations of attributes influence choices.

Some benefits of MaxDiff to consider include:

  • It is easy for respondents to understand, avoiding long lists.
  • Helps reduce response biases when compared to traditional rating scales.
  • Provides ratio data.

The premise of a MaxDiff survey is fairly straightforward. Respondents are shown a list of features and asked to choose what is most and least important to them. Some tips for maximizing the success of your MaxDiff survey include:

  1. Define the list of items you want to test.
  2. Group the items into smaller sets (4-6 per set is common).
  3. Ask respondents to choose the most and least important items from each set.
  4. Analyze the results using MaxDiff analysis software to rank the items by preference.
Yes, tools like Displayr allow for automated MaxDiff analysis. They handle tasks such as data integration, advanced analysis, and visualization, making it faster and easier to gain actionable insights from your data.

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