Daren has worked in market research for over a decade, cutting his teeth at major firms like J.D. Power and Associates and Market Track. In the research supplier function, he has extensive experience in customized and in-depth reporting, working with some of the wold’s top retailers and automotive manufacturers. On the technical side, he has spent over 5 years building databases, providing support and training users on market research software. He holds a Bachelors of Science degree from the University of Southern California.