The Ultimate Quantitative Advertising Research Tool

Elevate your advertising research with Displayr’s tools, featuring data visualization, statistical testing, and real-time updates for streamlined analysis.

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Quickly unlock powerful quant advertising research

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Smart AI that understands your text

Displayr offers powerful text analysis tools that seamlessly blend human insights with AI and machine learning, making it effortless to uncover meanings in verbatims and social media data.

Advertising tracking

Displayr has great tools for advertising tracking research, from data visualizations and stat testing designed for time series through to automatic updating tools that make it a snap to turn around new waves of data.

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Automate reporting for standardized studies

Are you running the same report again and again for different ads? Set it up once in Displayr, and have it automatically update when you add a new data set.

Create interactive, self-service dashboards

Create your own interactive dashboards and present key results in an engaging, user-friendly format, allowing users to interact with the data and uncover their own insights.

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Multiple data sets

Displayr allows you to integrate multiple data sets effortlessly, enabling you to overlay and create comprehensive reports. By combining survey data, ad spend data, and ad databases, you gain a holistic view of your advertising performance. This integration empowers you to uncover deeper insights, make informed decisions, and optimize your strategies with precision.

Go beyond advertising research

Displayr is not just an advertising research platform; it excels in every aspect including crosstabs & pivot tables, trend analysis, advanced analytics, dashboards, PowerPoint reporting, data apps, and more. Once you have your quant advertising insights, you can seamlessly integrate your insights into your reports and even update everything automatically with new insights.

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A report that would’ve taken a week to do previously is now ready in two days. Now we can spend that time looking at what the data is saying and add more value for the client.
Michelle Mercer
Michelle Mercer

Data Analyst, Lewers

10x faster quant advertising research

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All types of data

SQL, databases, Excel, CSV, text, SPSS, survey platforms, APIs, integrations, & more.

Displayr support all types of analysis

All types of analysis

Summary tables, crosstabs, pivot tables, regression, text analysis, segmentation, machine learning, & more.

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All types of reporting

Data visualization, interactive data apps, dashboards, presentations, PowerPoint, Excel, PDF, web pages, & more.

One complete platform to do it all

Automatic theme detection

AI automatically identifies and categorizes themes within your text data, providing deeper insights.

Emotion detection

Understand and analyze complex emotions like frustration and sadness, helping you understand customer motives.

Entity extraction

Extract key entities like names, places, and organizations to enrich your analysis.

Customizable categories

Fine-tune and adjust categories to match your specific needs and preferences.

Text visualization

Create stunning word clouds, charts, and dashboards that help tell the story behind your text.

Global language support

Analyze text data in any language, with true native language support to a global audience.

Sentiment analysis

Analyze large volumes of text to gauge positive, negative, or neutral sentiments.

Natural Language Processing

Extract insights with unrivalled accuracy, utilizing NLP to reduce manual effort and free up time.

Case Study - LEWERS

Global Market Research Agency

Displayr helps Lewers cut reporting and analysis time by 2/3rds

Challenges

  • Need to deliver results fast with quick turnaround times for projects
  • High likelihood of human error involved in so much manual work

Solutions

  • Dashboard solution that automates manual processes
  • Interactive, live dashboards to share with and empower their clients

Results

  • 71% time saved on data analysis and reports
  • Added value for clients

“Once our clients started using the dashboard and saw how easy it was to navigate around, they actually got more involved with the reporting.”
Michelle Mercer
Michelle Mercer
Data Analyst, Lewers

See why people love Displayr

Quant advertising research FAQs

What is advertising research, and why is it important?
Advertising research is the process of gathering and analyzing data to evaluate the effectiveness of ads and form campaign strategies. It often involves splitting a market into segments and developing different messaging based on the different segments.

Quantitative ad testing involves using structured surveys, experiments, and data analysis to measure an ad’s performance. It provides statistically reliable insights into ad effectiveness, audience preferences, and potential improvements.

Quantitative advertising research helps advertisers make data-driven decisions by identifying the messaging that resonates best with target audiences. It measures key metrics such as spontaneous awareness data, message clarity, emotional response, and purchase intent.
The best way to visualize advertising research data depends on the type of insights you’re analyzing. Heatmaps and word clouds are great for understanding sentiment in open-ended responses, while bar charts and line graphs help track key metrics like brand recall and purchase intent over time. Scatter plots can reveal how different ads compare across multiple attributes.

Displayr makes advertising research simple. From extracting insights from social media data using text analysis to leveraging stat testing for advertising tracking research, it enables researchers to quickly uncover insights and optimize advertising strategies.

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