As a market researcher, having the right survey analysis tool at your fingertips is essential for extracting actionable insights from your data. We are sure you agree that not keeping up-to-date with how to best utilize AI for market research and the top survey analysis tools is so 2024. That’s why we've put together this guide on the 11 survey analysis tools that you need to know about in 2025, helping you pick the one that has the best return on investments for your exact needs!

The Best Survey Analysis Tools in 2025

What Survey Analysis Tool Is Right For Me?

If the former is what you’re asking yourself, you’re in the right spot! It’s all about appealing to your exact needs, budget, and survey data, then figuring out which solution will be the best fit.

Therefore, here’s a list of what we will be comparing between survey analysis tools in this article. Familiarise yourself with these, think about which features you care about, and let’s get started.

  • Cost
  • Coding & Other Skill Prerequisites
  • Level of Analysis Features
  • Reporting Features
  • Ease of Data Integration

Displayr

Displayr is a cloud-based survey analysis platform (although it will analyze non-survey data, too) that helps researchers quickly make sense of complicated data sets. It specializes in the presentation of survey data, offering excellent visualization capabilities that help you interpret the story in your data.

Cost Free plan including limited access to AI-powered text analysis, dashboards, and automated reporting. Professional plan with all analysis features and Enterprise plan with other features such as SSO and MFA available. Free trial and custom demos available.
Coding & Other Skill Prerequisites No coding knowledge is required; however, with Displayr, it is possible to use your R coding knowledge to make more detailed adjustments – but without the hassle of front-end coding!
Analysis Features Displayr offers high-end software that has the ability to process large datasets very quickly, formatting them into easily interpreted charts such as crosstabs. Moreover, Displayr has sophisticated AI and NLP (Natural Language Processing) used for advanced text analysis, such as verbatim coding.
Reporting Displayr's automated reporting functionality automatically updates your visuals and analyses as your data updates - significantly reducing the time you spend fiddling with reporting. Displayr also offers an extensive selection of interactive dashboards, as well as other templates to up your reporting game. All these reporting features and visuals were designed by market researchers, for market researchers, making it the perfect software for reporting survey analysis.
Ease of Data Integration Display can connect to the most common data formats, such as SPSS, Triple-S, and Excel. It can also integrate from the following apps, removing any manual, tedious effort from you.
Icons for the apps which Displayr can integrate data from

 

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Google Forms & Sheets

Google Forms and Google Sheets are both free web-based applications that allow any user with a Google account to conduct surveys and analyze them in an Excel-like app.

Cost Free for personal use, with several premium plans for professional use. Free trial available.
Coding & Other Skill Prerequisites No coding skill is required; however, an understanding of Excel will help you navigate Google Sheets when analyzing your data. Still, Google Sheets is fairly intuitive.
Analysis Features Google Forms itself has very limited analysis features, however you can instantly export your forms to Google Sheets or Excel for further analysis.
Reporting Google Forms offers automated real time charts in forms itself, however these presentation and reporting features are basic. In terms of presenting in Google Sheets, it’s similar to Excel but slightly less advanced – if you aren’t looking for anything fancy, it gets the job done. Google Forms can be shared with any Google account, allowing you to easily collaborate and analyze with others.
Ease of Data Integration Generally easy to integrate data into Sheets.

Q Research Software

Q Research Software is a desktop application intended for survey analysis. The program will automatically format very large or complicated survey data, with seamless integration into PowerPoint for exporting editable charts.

Cost Multiple plans for professional use. Free trial and custom demos are also available.
Coding & Other Skill Prerequisites Coding knowledge not required, however those with coding skills can do more advanced analysis without front end coding.
Analysis Features It has the ability to generate reports for vast amounts of data quickly – which will then auto-update as the data changes.
Reporting Everything reporting-related that can be automated is automated in Q. This includes updating data, updating analyses, and reproducing reports.
Ease of Data Integration Q can easily integrate data from most common databases, leaving you more time to spend finding insights rather than worrying about formatting your data.

LimeSurvey

LimeSurvey is an open-source survey tool that allows users to design, conduct, and analyze surveys.

Cost Monthly subscriptions for personal use, and multiple annual subscriptions for professional use are available. LimeSurvey is open source, therefore making it free if you host it yourself. Free trial available.
Coding & Other Skill Prerequisites No coding is required for LimeSurvey; however, you can achieve a fully customized design with HTML, CSS, JavaScript, etc. In other words, the basics can be achieved by anyone, but any customization requires more coding skills than it would in other survey analysis tools.
Analysis Features LimeSurvey can do basic statistical analysis. However, it is possible to export to an external statistics-specialized software if you’re looking for more advanced survey analysis. This is an easy export process.
Reporting Similarly, LimeSurvey has basic reporting features and would be better suited for someone needing simple graphs rather than in-depth, advanced dashboards.
Ease of Data Integration Survey data can easily be imported into an active LimeSurvey survey.

SurveyMonkey

One of the most popular web-based survey platforms on the internet, there's no doubt that you’ve heard of SurveyMonkey. The software offers users the ability to create and conduct surveys, with analysis software that will then analyze the data from these surveys in-app.

Cost Free version with unlimited surveys of no more than 10 questions and 25 responses per survey. Higher plans with unlimited surveys and questions and upwards of 15,000 responses per annum.
Coding & Other Skill Prerequisites No coding skills are required. SurveyMonkey supports HTML to achieve extra customization in some select use cases (such as the 'Thank You' message).
Analysis Features SurveyMonkey has fairly basic survey analysis features. It does feature sentiment analysis and a multi-survey analysis feature. However, you can easily integrate your data into more advanced apps - such as Displayr - for complex analysis.
Reporting As well as various options for graphing, SurveyMonkey allows you to turn your survey results into dashboards for easier survey analysis and reporting. While they are pretty simple, these dashboards are useful for more basic analysis. The app works on both mobile and desktop.
Ease of Data Integration SurveyMonkey will also analyze offline data imported manually.

Codeit

Codeit is a qualitative survey analysis software that specializes in AI Verbatim coding and thematic analysis.

Cost Different packages for smaller and larger professional teams. A 30-day free trial is available.
Coding & Other Skill Prerequisites Coding skills are not required or needed when analyzing qualitative survey data in Codeit.
Analysis Features Focusing on open-ended survey questions, Codeit has very good verbatim analysis capabilities. Users can code their verbatims automatically or manually.
Reporting You can visualize your data in Codeit through the usual variety of charts and maps. However, they do not specialize in advanced reporting of your data but rather specialize in AI analysis of it.
Ease of Data Integration Codeit offers seamless integration from several data links, and the opportunity to request a ‘new integration’ if one doesn’t exist already.

Qualtrics

Qualtrics is a web-based platform for creating, conducting, and analyzing surveys.

Cost Qualtrics has an extensive variety of pricing options depending on the customer's exact niche. Free trial and demos are available.
Coding & Other Skill Prerequisites With a drag-and-drop system, no coding is required for Qualtrics. With some Qualtrics packages, users can use JavaScript to perform data manipulation. Qualtrics does not offer any company assistance or consultations when it comes to coding within the platform.
Analysis Features Qualtrics has extensive survey analysis features including sentiment analysis, allowing you to analyze datasets from very large surveys at once.
Reporting In Qualtrics, you are then able to report this data with various widgets and dashboards. These dashboards, while advanced in reporting analysis, are simple in terms of aesthetics but can be customized in terms of things such as text, color, and fonts.
Ease of Data Integration Survey files can be imported into Qualtrics so long as they are converted into a format supported by the program. Files can also be added to existing surveys.

Formaloo

Formaloo is a cloud-based software that allows customers to create forms and surveys and then analyze them.

Cost Free plan for individual users. Other paid plans for more advanced features and professional purposes. Formaloo AI is only available in upgraded packages.
Coding & Other Skill Prerequisites No coding knowledge is required for Formaloo. You also cannot directly code into the platform, however it is possible to use very limited JavaScript and do some custom CSS integration.
Analysis Features Formaloo offers real-time charts and tables and the ability to tag specific data findings for later reference within your charts. Within Formaloo, users can use a drag-and-drop system to design their own AI system to help analyze survey data.
Reporting Formal offers a wide range of reporting options, such as Kanban boards, gallery views, and dashboards. Simple templates are available for these to give users something to customize.
Ease of Data Integration Forms and responses can easily be imported into Formaloo using an Excel spreadsheet.

Alchemer

Alchemer is another web-based software that allows organizations to build, conduct, and analyze surveys.

Cost Various paid plans for Individuals to large Business’. More advanced survey analysis features become available to users with higher level plans. Free trial and bookable demos available.
Coding & Other Skill Prerequisites No coding required, however, Alchemer comes with a built-in editor that supports the use of basic HTML and JavaScript to achieve customization. This does not require a high coding ability. It is also possible to code in more depth for those with more experience.
Analysis Features Alchemer will analyze survey data into any usual chart or table, as well as offering open text analysis for analyzing your qualitative survey data.
Reporting The software will then take these widgets and turn them into interpretable dashboards. In particular, Alchemer Pulse will turn your analyzed verbatims into interactive dashboards, allowing you to view and report on your survey data either as holistic numbers or individual responses.
Ease of Data Integration Alchemer has a data import tool that will import pre-existing response data into new Alchemer surveys. It can only integrate data from a spreadsheet.

Infotools Harmoni

Infotools Harmoni is a market research-focused survey analysis platform that allows users to apply data cleaning, stat testing, advanced filters, and more.

Cost Infotools offers a range of different pricing options for Harmoni, ranging from viewer-only users to creator licenses.
Coding & Other Skill Prerequisites

Harmoni is an easy-to-use platform, requiring minimal coding skills. This ensures it is accessible to both technical and non-technical users.
Analysis Features

Harmoni provides a range of survey analysis features, including advanced data visualization, dynamic dashboards, and automated insights tailored for market research.
Reporting  The platform will adequately analyze any survey created within it, bringing you data formatted into visualizations.
Ease of Data Integration

It supports data integration from multiple sources, allowing users to quickly connect, manage, and analyze large datasets.

MarketSight

MarketSight in a cloud-based data analysis and visualization software designed for market researchers. It allows users like yourself to analyze survey data and create detailed reports.

Cost Multiple payed plan options. Free trial availables a simple free plan and several paid plans for both individuals and larger professional organizations. Free trial available
Coding & Other Skill Prerequisites MarketSight is a drag-and-drop interface with no required coding.
Analysis Features MarketSight offers the same general data analysis features as most other platforms, however with the MarketSight R package and custom script, users can perform more advanced analysis such as correlation, linear regression, L-means clustering and more.
Reporting MarketSight offers simple, customizable, and automatically updating dashboards for reporting on your survey data. You can also create custom dashboard templates to be re-used across multiple datasets for consistency of branding, and share these dashboards to anyone or publicly with a link.
Ease of Data Integration DataSync allows MarketSight to connect to data from another platform, and instructions are also offered on integrating data from SurveyMonkey and Excel.

 

Choosing a Tool

It’s understandable if you’re now completely and entirely overwhelmed. That was certainly information overload. You will (and should) have your own list of criteria for the perfect survey analysis tool. But we believe that while Qualtrics can reliably analyze large datasets, and Formaloo has undoubtedly aesthetic customizable visuals, Displayr has both these qualities, and much, much more. Whether you're a small business or dealing with large scale data, Displayr is definitely a box-checker.

Why not leave behind your tedious survey analysis in last year and let us convince you that Displayr is the survey analysis tool of 2025.

Try it for free!