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Are you a market researcher curious about AI but unsure where to start? This whitepaper is your essential guide to understanding AI, with a focus on the revolutionary potential of generative AI. Whether you're looking to streamline your workflow, enhance your data analysis, or simply stay ahead of the curve, this beginner-friendly guide breaks down complex concepts into actionable insights tailored specifically for market researchers. Discover how AI can transform your approach, empower your decision-making, and elevate your research capabilities.